Master's Degree in Marketing
Degree: Master of Business Administration
Concentration: Marketing
Hours: 36
Degree Description
Learn about marketing functions that add value to organizations. The Marketing concentration gives you an understanding of how to use various marketing tools including Constituent Relationship Management systems, data analytics and various modes of digital marketing to enhance and improve the company in which you lead.
Why Study Marketing at Lamar?
The MBA Degree with a concentration in Marketing is an online program designed to meet your needs as a working professional. This degree is part of Â鶹ÊÓƵ's MBA program, which is fully AACSB accredited.
Our MBA program blends passionate teaching, active learning, specialized knowledge and professional development to enhance your career potential with a heavy emphasis on an experiential-based approach to problem solving. You will graduate with the skills to use ethics, leadership, teamwork and a global perspective in the decision-making process. Watch the faculty interview to learn more about Â鶹ÊÓƵ's MBA program.
Career Paths
As a marketing professional, your career outlook is promising. Employment in this area is expected to grow 10% from 2016 to 2026, which is faster than the average for all occupations.
Primary Careers
Advertising, promotions, marketing managers
- Marketing
- Advertising
- Public relations
- Management
- Companies
- Schools or universities
- Professional, scientific or technical services
- Finance
- Insurance
Dr. Larry Allen
Dr. Kakoli Bandyopadhyay
Dr. Gisele Moss
Dr. K.C. Sen