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Department of Management, Marketing and General Business

College of Business

Intellectual Contributions

Dr. Katherine Fraccastoro
Professor of Marketing

Katherine Fraccastoro

Refereed Articles

  • Fraccastoro, K., Moss, G., Flosi, A., & Karani, K. (2020). Disseminating Information to College Students in a Complex Media Environment. Business Education Innovation Journal.
  • Escamilla, C., Fraccastoro, K., & Blanke, E. (2019). THE IMPACT OF SOCIAL MEDIA ON FRATERNAL ORGANIZATIONS: ETHICAL CONCERNS. Journal of Business Case Studies.
  • Escamilla, C., & Fraccastoro, K. (2018). Comparison of Professional Leadership Program Content to University Leadership Programs. Journal of the Academy of Business Education.
  • Fraccastoro, K. & Karani, K. (2014). Marketing Small Towns: A Preliminary Investigation. Journal of Business and Economics Research, 12 (3), 307-312.
  • Karani, K. S., Fraccastoro, K., & Shelton, J. (2013). The effects of order of prices on customers' confidence levels. Journal of Management and Marketing Research, 13.
  • Mayer, B., Dale, K., Fraccastoro, K., & Moss, G. (2011). How to use Business Simulations to Improve Transfer of Learning. Simulation & Gaming: An International Journal of Theory, Practice & Research.

Refereed Proceedings

  • Karani, K., Fraccastoro, K., Moss, G., & Flosi, A. (2020). Effectively Communicating with College Students in a Social Media Environment. Academy of Business Research.
  • Fraccastoro, K., Moss, G., Flosi, A., & Karani, K. (2019). Disseminating Information to College Students in a Complex Media Environment. Academy of Business Research.
  • Blanke, E., Escamilla, C., & Fraccastoro, K. A. (2016). The Impact Of Social Media On Fraternal Organizations: Ethical Concerns. 2016 International Academic Business Conference: Clute Institute.
  • Escamilla, C. & Fraccastoro, K. (2015). Assessment of the Correlation of Professional Leadership Program Content to University Leadership Programs. 2015 International Business and Education Conferences: Clute Institute.
  • Karani, K. & Fraccastoro, K. (2014). Social Media Usage By Institutions of Higher Learning: An Examination by Platform, Institution Size, and Type. Society for Marketing Advances Annual Meeting.
  • Fraccastoro, K. & Karani, K. (2013). An Investigation into the Marketing of Small Cities, Towns, and Communities. Society for Marketing Advances Annual Meeting.
  • Karani, K., Fraccastoro, K., & Shelton, J. (2012). Order of Prices Effects on Customers' Confidence Levels. Academic and Business Research Institute.
  • Fraccastoro, K. & Karani, K. (2011). A COMPARISON OF PROMOTED SOCIAL MEDIA USE IN THE MARKETING OF COLLEGES AND UNIVERSITIES. International Business and Economics Research Conference.
  • Karani, K. G. & Fraccastoro, K. (2011). The Effects of Multiple Sources and Price Variations on Creating Consumer Confusion in the Consumer Decision Making Process. Academy of Business Research.

Non-Refereed Proceedings

  • Newton, B., Karani, K., & Fraccastoro, K. (2018). Event Marketing: A Marketing Study of A Sponsored Event in a Small Town. 2018 Clute International Conferences.
  • Mayer, B., Dale, K. M., & Fraccastoro, K. (2018). The Effects of Students' Learning Styles on Business Strategy Game Performance. 2018 Clute International Conferences.
  • Escamilla, C. A., Fraccastoro, K., & Blanke, E. (2017). The Impact of Social Media on the Selection Process. International Academic Conference (Clute Institute).

Presentation of Refereed Papers

  • Karani, K., Fraccastoro, K., Moss, G., & Flosi, A. (2020). Effectively Communicating with College Students in a Social Media Environment. Academy of Business Research, New Orleans, LA, Virtual.
  • Mayer, B., Fraccastoro, K., & Dale, K. (2020). Student Learning Styles Effect On Simulation Performance In Business Strategy. The International Academy of Business and Public Administration Disciplines, Las Vegas, Nevada.
  • Fraccastoro, K., Moss, G., Flosi, A., & Karani, K. (2019). Disseminating Information to College Students in a Complex Media Environment. Academy of Business Research, Las Vegas, Nevada.
  • Blanke, E., Escamilla, C., & Fraccastoro, K. (2016). The Impact of Social Media on Fraternal Organizations: Ethical Concerns. 2016 International Academic Business Conference: Clute Institute, Las Vegas, Nevada.
  • Escamilla, C. & Fraccastoro, K. (2015). Assessment of the Correlation of Professional Leadership Program Content to University Leadership Programs. 2015 International Business and Education Conferences: Clute Institute, Las Vegas, Nevada.
  • Karani, K. & Fraccastoro, K. (2014). Social Media Usage By Institutions of Higher Learning: An Examination by Platform, Institution Size, and Type. Society for Marketing Advances Annual Meeting, New Orleans, Louisiana.
  • Fraccastoro, K. & Karani, K. (2013). An Investigation into the Marketing of Small Cities, Towns, and Communities. Society for Marketing Advances Annual Meeting, Hilton Head, South Carolina.
  • Karani, K., Fraccastoro, K., & Shelton, J. (2012, October). The Effect of Order of Prices on Customers' Confidence Levels. Academic and Business Research Institute, Las Vegas, Nevada.
  • Fraccastoro, K. & Karani, K. (2011). A Comparison of Promoted Social Media Use in the Marketing of Colleges and Universities. International Business and Economics Research Conference, Las Vegas, Nevada.
  • Karani, K. G. & Fraccastoro, K. (2011). The Effects of Multiple Sources and Price Variations on Creating Consumer Confusion in the Consumer Decision Making Process. Academy of Business Research, New Orleans, Louisiana.

Presentations of Non-Refereed Papers

  • Mayer, B., Fraccastoro, K., & Dale, K. M. (2018). The Effects of Students' Learning Styles on Business Strategy Game Performance. 2018 Clute International Conferences, Las Vegas, Nevada.
  • Newton, B., Karani, K., & Fraccastoro, K. (2018). Event Marketing: A Marketing Study of A Sponsored Event in a Small Town. 2018 Clute International Conferences, Las Vegas, Nevada.
  • Escamilla, C. A., Fraccastoro, K. A., & Blanke, E. (2017, October). The Impact of Social Media on the Selection Process. International Academic Conference (Clute Institute), Las Vegas, Nevada.